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Here’s my short list of some things to consider when you demo your company’s mobile apps to a live audience. I’ve accumulated this list over the last several years as the team I’m on does a lot of showing off apps on iOS, Android and Windows Phone. We’ve also seen quite a few demos from customers and at industry conferences.

While most of these tips apply to personal demos where you have the phone in your hand while standing in a tradeshow booth, I’m actually talking about projecting demos on a big screen in front of a live audience, or during an internet video conference call with screen sharing.

1. Screen brightness. Adjust the screen brightness so that the screen is not too dark and not washed out, and temporarily disable screen brightness auto-dimming. Auto-dimming is where the phones background light gets dimmed usually around ten to fifteen seconds before the screen auto-locks.
2. Turn off auto-lock. Temporarily disable your auto-screen lock (if your company policy permits it). There’s nothing more aggravating than talking about something for a few minutes and then when you turn your attention back to the phone you have to re-enter your unlock code. I’ve also seen this happen to people on the screen behind them and they didn’t notice but the audience could see it.
3. Silence the phone. For demos that don’t need sound, which is probably most demos, turn your phone’s sound all the way to “off”. Most phones beep, tweedle and pop as various things happen in the background, so spare your audience by making your phone silent.
4. A/C Power. Plug your phone into a power outlet. While this may seem obvious, I’ve seen a phone die during a major industry conference plenary session.
5. Shutdown extra apps. Shut off any unnecessary apps that will consume memory and CPU. You want your demo to run as fast as possible.
6. Remove unnecessary icons. Clean any non-professional app icons from the navigation screens you will be showing live. On a few rare occasions I’ve seen some fairly disturbing icons that had no place in a professional presentation.
7. Verify the type of demo camera. Ask ahead what kind of demo camera the conference has for mobile phones, one of the most common ones is called an ELMO. These are devices where you set your phone below it and it has a camera that points downward at the phone and connects to a projector through a switch. So, when you go to show off your app you turn a switch that connects the ELMO (or similar device) to the projector. Some of these are terrible and some are great. I use an IPEVO Point 2 for some demos because it’s portable and I trust it.
8. Test demo camera. Test your demo camera well before your presentation. You may need some help from the conference’s audio visual team. Make sure your phone in focus, check if you can see the application details, look to see if the background colors aren’t too white and washed out, etc.
9. Cache local data. Cache your data when possible. If you plan on connecting to remote data sources, consider moving that data onto a local SQLite database on your phone.
10. Check internet connection. Check your internet connection beforehand. Conference are notorious for having limited cell and wireless coverage. My recommendation is always create a movie backup of your most important demo points. Yep, I’m 100% serious. With an IPEVO Point 2, for example, you can project the camera image in a desktop app and use software such as Camtasia Studio, which also offers a free trial, to create a movie with audio too. Also, a note to phone developers here, it’s a best practice to check if your app has an internet connection and to let your users know if the connection goes away, for example: http://www.andygup.net/?p=155.